Mike Wilkie

VP Marketing & Merchandising at Oak Street Bootmakers

Mike Wilkie is an experienced marketing and merchandising professional currently serving as the Vice President of Marketing & Merchandising at Oak Street Bootmakers since November 2018. Prior to this role, Mike held various positions at Rifle Paper Co., including Director of Brand & Marketing and Design Director, from August 2014 to August 2018. A background in freelance work as a Creative Director from November 2011 to July 2014 complements earlier experience as a Partner at Wilkie Birdsall from August 2008 to November 2012 and as Creative Director at Ypartnership from April 2005 to July 2008. Additionally, Mike provided editorial consulting for Orlando Magazine from January 2000 to January 2002. Mike Wilkie earned a Bachelor of Fine Arts (B.F.A.) in Fine and Studio Arts from the University of Central Florida, completing the program in 2003.

Location

Fernandina Beach, United States

Links

Previous companies


Org chart

No direct reports

Teams

This person is not in any teams


Offices


Oak Street Bootmakers

Oak Street Bootmakers was created to help preserve the tradition of American shoemaking. Since 2010, we have handcrafted 100% of our footwear and accessories in the United States. In fact, we now offer the world’s only collection of shoes and boots with Goodyear Welt, Genuine Handsewn, and Stitchdown construction methods crafted entirely in America. We use nothing but the finest and most durable materials available and work tirelessly to provide customers with the highest value product and level of experience within the world of handcrafted footwear. The son of a cobbler, Oak Street Bootmakers Founder and Design Director George Vlagos apprenticed at his father’s shop. From his father, George learned how shoes are made—and how they used to be made. Today, George designs footwear inspired by the most iconic American styles of the last 100 years. Each style showcases the best of traditional American craftsmanship. Despite our penchant for quality, we aim to make our boots and shoes available to as many people as possible, with prices that reflect the quality of the materials and the skill and experience of the American shoemakers and bootmakers who craft each pair. We do not consider ourselves a manufacturer of "luxury goods" but of "quality goods" which create value for our customers, our local economy—and our small, but passionate staff. All our footwear is fully recraftable, meaning it can be re-lasted and re-soled. With proper care and maintenance, our footwear will last not years, but decades. And every pair is fully-backed by our Factory Guarantee. As we grow, we seek to expand our product line to include as many timeless styles as possible, not only maintain but increase our quality standards, offer more sizes to accommodate more people, improve the shopping and ownership experience—all while making sure our products represent the best longterm value on the market.


Employees

11-50

Links