William Balfour

William Balfour is an experienced professional in marketing and sales with a strong background in venue management. Currently serving as the Assistant General Manager and Director of Marketing & Sales at Oak View Group since November 2021, William has previously held multiple roles at Spectra from October 2012 to November 2021, including Assistant General Manager, Director of Marketing and Group Sales, and Digital Interactive Regional, focusing on digital marketing initiatives across Canada and the Pacific Northwest. William started a career in marketing with Global Spectrum (now Spectra) as a Marketing and Group Sales Coordinator, and completed internships at MileSCAN Technologies and the Event & Arena Marketing Conference. Educational credentials include a Bachelor of Commerce degree in Marketing from Ontario Tech University.