Seth Hulley

Seth Hulley has over two decades of experience in sports marketing and management, currently serving as the Oakley Sports Marketing and Events Manager for South Africa and Oakley Surf EMEA Manager since January 2001. In this role, Seth has developed and implemented sports marketing strategies aligned with global objectives, fostering brand health for sustainable growth. Previously, Seth held positions as the Action Sports Manager in both Melbourne, Australia, and PE/Cape Town, where responsibilities included managing prominent athlete portfolios and promoting Oakley products across various action sports. Before joining Oakley, Seth was a professional surfer, achieving notable successes including the 1992 Rip Curl World Pro Junior Champion title and being a champion at the Billabong Country Feeling events. Education was completed at Northwood Boys High School with a National Senior Certificate.