Alex Butt

Alex Butt is an experienced professional specializing in technical product management and digital marketing, currently serving as the Technical Product Manager for Communications at OakNorth since June 2023, focusing on transforming communication, telephony, and CRM architecture. A seasoned freelancer since 2013, Alex has provided Wordpress design and digital marketing services, including setting up GA4, developing Google analytics dashboards, and managing PPC campaigns. Previous roles include CRM Implementation at Frobscottle, where Alex led teams through transitions to new platforms, and Senior Digital Marketing Lead at Investec, where significant revenue increases and campaign optimizations were achieved. Alex's career also includes contributions as a Product Manager, Founder, Digital Marketing Executive, and Optimisation Consultant, with a strong academic background in Marketing Management from Solent University.