Oatly
Lee Li currently serves as the Digital Hub & DTC Director at Oatly, a position held since April 2022. Prior to this, Lee worked as Marcom & Digital Director at 每日鲜语 from April 2021 to April 2022 and as Function Head of Digital, EC MKT & CRM at NAOS, overseeing digital and PR initiatives from April 2017 to November 2020. Lee's earlier experiences include a role as Digital & Ecommerce Marketing Manager at CHIC Group, where responsibilities included establishing annual digital marketing strategies, a Digital Marketing Manager position at L'Oréal for GIORGIO ARMANI BEAUTY, and a Digital Planning Manager role at PHD APAC for Unilever's Haircare category. Lee started the professional career as an Account Executive at Allyes. Educational background includes a Bachelor’s degree in Advertising from Xianda College of Economics & Humanities at Shanghai International Studies University, completed in 2010.
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Oatly
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Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process. Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fiber rich oats into nutritional liquid food that is perfectly designed for humans. Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general well being of the planet through a lineup of original oat drinks. The company operates out of the southern region of Sweden with Headquarters in Malmö and our Production & Development Center situated in Landskrona. The Oatly brand is available in more than 20 countries throughout Europe and Asia. UK and Hong Kong are operated through fully owned subsidiaries.