Marike Paulsen is an accomplished professional with extensive experience in market development and brand management. Currently serving as the Head of Barista Market Development DACH & PL at Oatly since January 2018, Marike focuses on establishing Oatly as the leading milk alternative in specialty coffee shops across the D-A-CH region. Previous roles include Store Manager at Public Coffee Roasters GmbH and Brand Manager and Online Marketing Manager at FRoSTA AG, where responsibilities encompassed national marketing activities, digital strategy development, product portfolio management, and sustainability initiatives. Marike's educational background includes a Diploma in Nutritional Sciences from Hamburg University of Applied Sciences, where a diploma thesis on viral marketing campaigns was completed. Key achievements include launching 13 new products in the frozen fish category and winning the "German Sustainability Award" in 2012 for FRoSTA.
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