OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.

Apparel & Fashion

Consumer

OBEY Clothing

OBEY Clothing's headquarters in Irvine, CA, United States

Shepard Fairey

Minji Koo

Danilo López

Judith Frenkel

Cathy Wei

Paresh Khandwa

Sebas Stoutenbeek

The Marketing and Sales team at OBEY Clothing is responsible for promoting the brand's message and ideals through strategic marketing campaigns and driving sales across various regions. This team manages brand communication, collaborates with designers to align marketing strategies with the company's artistic vision, and engages with customers to drive sales growth. They also coordinate events, partnerships, and visual merchandising to uphold the brand's presence in the market while ensuring customer satisfaction.

Marketing and Sales

The Design Team at OBEY Clothing is responsible for translating Shepard Fairey’s artistic vision and ideological influences into wearable fashion. This team creates and develops apparel graphics, catalogs, and clothing designs that embody the DIY counterculture roots, commercial marketing flair, and political messaging that define the brand. They aim to integrate classic military aesthetics and workwear basics with modern cultural movements, ensuring that every piece of clothing serves as a canvas to propagate Fairey's art and message.

Design Team

This department oversees the strategy, development, and operations of online sales platforms and product offerings.

Ecommerce Management

This department oversees the coordination and management of daily operational activities to ensure efficiency and effectiveness within the organization.

Operations Department

This department provides strategic direction and overall management for the organization.

OBEY Clothing

Org chart

Teams

Marketing and Sales

Design Team

Ecommerce Management

Operations Department

Executive Leadership

Offices

OBEY Clothing

Org chart

Teams

Marketing and Sales

Design Team

Ecommerce Management

Operations Department

Executive Leadership

Offices

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