James West is a highly experienced media analyst currently working at OBI Creative since January 2025. Prior to this role, James served as Digital Marketing Manager and Team Lead at Smith Kroeger from May 2021 to December 2024, and as Digital Marketing Specialist. At FCB Global, from January 2019 to July 2020, James held the position of Global New Business Associate, focusing on prospecting, pitch activity, and production management for high-visibility projects. Earlier experience includes working as an Account Executive at The Marketing Arm, where James led new business activities and collaborated with cross-functional teams, as well as internships at Slingshot and SWIFT. James is pursuing a Master of Science in Business Analytics at Creighton University's Heider College of Business, expected to graduate in May 2026, and has a Bachelor of Journalism in Strategic Communication from the University of Missouri-Columbia.
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