#TuttoèPossibile (AnythingIsPossible)

OBI has established itself as an icon of the international DIY scene since 1970. Even today, fifty years later, orange blood flows in the veins of 40,000 employees in 10 countries, in Europe and Asia.
OBI has evolved far beyond the simple concept of a DIY center.
We keep the tradition alive with our over 640 stores and at the same time we are constantly committed to building the future of DIY and realizing our vision of the retail of tomorrow.
We invest in digital to respond promptly to our Customers' needs. Our goal is to inspire, empower and offer them expertise as the ideal partner in the process of creating their home.
We are always present, anytime, everywhere and in every project.
Follow us on our journey to become the first destination for home and garden in Europe!
«Fai da te», the italian translation of «Do-it-youself»: ​​with this concept in 1991 OBI extended its borders beyond the German market, opening its first store in Italy.

www.obi-italia.it/info/chi_siamo

Building Supplies

Home Goods & Services

Retail

OBI Italia

Gabriele Gennai

Dorian Vienne

Sergio Lancini

Gianluca Cusatelli

Cristina Fraccapani

Vincenzo Diego Cutugno

Giulio Finzi

This department oversees the management and efficiency of retail stores to ensure optimal customer service and operational performance.

Retail Operations

This department is responsible for guiding the development and lifecycle of products, ensuring they meet customer needs and align with business goals.

Product Management

This department oversees sales operations and supports the strategic direction of sales divisions.

Sales Management

This department focuses on driving sales and optimizing merchandising strategies to enhance customer engagement and product visibility.

Sales and Merchandising

This department manages employee relations, recruitment, training, and benefits administration.

Human Resources

This department focuses on guiding and overseeing various organizational initiatives and strategic direction.

OBI Italia

Org chart

Teams

Retail Operations

Product Management

Sales Management

Sales and Merchandising

Human Resources

Leadership Division

Offices