Norma Hansen

Norma Hansen currently serves as the Head of Strategy and Integration at Oboz Footwear, having assumed the role in October 2023. Prior to this position, Hansen held various senior leadership roles at VF Corporation, including Sr. Director of Digital Go To Market Transformation and Sr. Director of Merchandise Operations. Hansen also worked as Sr. Director of Direct to Consumer at Timberland and played a pivotal role in project management at Smartwool. Beginning a career at Outdoor Industry Association as Vice President of Member Services, Hansen has accumulated extensive experience in strategic planning, digital transformation, and operations management. Hansen earned a Bachelor of Arts in Psychology from the University of Colorado Boulder.