Hira Alavi

Hira Alavi is a seasoned business professional with extensive experience in the pharmaceutical industry. Currently serving as a Business Manager at OBS Pakistan Pvt. Ltd., Hira oversees the CNS and Ophthalmology business units. Previously, Hira held the position of Portfolio Marketing Manager at both OBS Pakistan and Pfizer, where brand strategies were developed for key therapeutic areas including CV, CNS, and Urology. Hira's career began at GSK, where various roles included Senior Customer Manager and Product Manager, focusing on insight generation and strategic repositioning of products. Hira's educational background includes an MBA in Marketing and a BBA in Marketing from the Institute of Business Management, complemented by early sales and marketing experience at Reckitt Benckiser.