Willads Thor Petersen

Willads Thor Petersen serves as Co-head of PPC at Obsidian Digital since February 2021, responsible for the growth and development of the PPC department and its employees, while also focusing on cultivating top talent in the industry. Prior experience includes strategic consulting roles at Obsidian Digital and account management in e-commerce at Adtraction, where responsibilities encompassed customer growth and affiliate marketing. Willads has entrepreneurial experience as the owner of WTP Ads, specializing in affiliate marketing in the Nordic region. Academic qualifications include a bachelor's degree in international trade and marketing from Copenhagen Business Academy, along with other relevant educational credentials in marketing.