Mei Lim is an experienced professional specializing in business analytics and customer relationship management. Currently, as Vice President and Managing Analyst at OCBC Bank since 2012, Mei Lim has contributed to projects such as Great Eastern's CRM implementation and has developed analytics techniques to enhance marketing effectiveness across multiple entities within the OCBC group. Previously, Mei Lim held the position of AVP and Head of Business Analytics at AIG Malaysia, leading a team focused on cross-selling and retention strategies. Additional experience includes roles in various companies, including AIA, Satyam Computer Services, and NT Software, where Mei Lim has been involved in data warehousing, system development, and analytics. Mei Lim holds a Postgraduate degree in Business Administration from the University of Leicester and a Bachelor's degree in Computer Science from the University of Waterloo.
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