Bettina Hollweg

Bettina Hollweg currently serves as the Senior Marketing Manager for Digital Content at Occhio GmbH, where responsibilities include leading content for the website and newsletter, managing the digital asset management system, and overseeing SEO activities. Prior to this role, Bettina worked at Occhio GmbH as a Content Marketing Manager, focusing on the development of editorial stories and B2C content management. Bettina's previous experience includes positions at Condé Nast Germany as a Commercial Content Strategist and Editor, where initiatives involved expanding mobile content and implementing affiliate marketing. Bettina's career also includes a role as an E-Commerce Manager at Hirmer GmbH & Co. KG, enhancing online retail operations, and an internship at HUGO BOSS, supporting corporate sales. Bettina holds a Master of Arts in Media and Communication Management and a Bachelor of Arts in Fashion and Design Management from Mediadesign University of Applied Sciences.