Lynda Wiles

Lynda Wiles is an experienced media strategist currently serving as the Director of Local Planning at Ocean Media since September 2021, where Lynda leads the local media planning team. Prior to this role, Lynda held the position of Group Media Director at H&L Partners, contributing to integrated strategies for a major regional account. From 2018 to 2020, Lynda worked at Marketing Evolution as the Associate Vice President and Strategic Account Manager, where responsibilities included leading customer success teams for clients in automotive and CPG sectors and collaborating with internal partners on data-driven solutions. Lynda also served as Assistant Vice President at Marketing Evolution, overseeing the Media Center of Excellence. Earlier in their career, Lynda spent 18 years at RPA, ultimately rising to Vice President and Group Media Director, where Lynda managed media strategies for various high-profile clients. Lynda holds a BA in Communication Studies from UCLA.