Melanie Dibiasio

Melanie DiBiasio's work experience includes positions at various companies. Melanie started their career at Overdrive Interactive as an intern, where they gained knowledge in search engine optimization and online media. Melanie then joined the AdLab at Boston University as an Account Executive, working on the Auctionpal.com account. Later, they became a Group Account Director at the AdClub--BU Chapter of the American Advertising Federation, overseeing teams that created and managed advertisements for student organizations and non-profit organizations. After that, they returned to Overdrive Interactive as an Account Coordinator and then as an Account Executive, working with clients such as EMC, RSA, and Dow Jones. Melanie also received certification in Google AdWords during this time. Melanie then joined Old Colony YMCA as a Cycle instructor. Most recently, they have been working at Ocean Spray Cranberries, where they have held various roles, including Associate Global Brand Communications Manager, Assistant Global Brand Communications Manager, Integrated Marketing Manager, and Senior Manager. Their responsibilities have included overseeing social media channels, content creation, consumer engagement, agency management, and promotions execution. Currently, they serve as the Director of Media & MarTech at Ocean Spray Cranberries.

Melanie DiBiasio holds a Master of Business Administration (MBA) degree from the Isenberg School of Management at UMass Amherst, which they obtained from 2013 to 2016. Prior to that, they completed their Bachelor of Science in Advertising at Boston University from 2004 to 2007. Their secondary education was completed at Coventry High School from 2000 to 2004. Additionally, Melanie has obtained various certifications, including Leadership Mindsets from LinkedIn in 2021, Certified Marketer Level 1 Credential from General in 2019, and Certified Spinning instructor from Mad Dogg Athletics in 2013. Melanie also holds certifications in Google AdWords, Programmatic Video, and Sprinklr Advanced Administration.