Sergio Garcia Ortiz

Sergio Garcia Ortiz is an accomplished marketing and innovation leader with extensive experience in the consumer goods and retail industries. Currently serving as the Head of Marketing & Innovation for Latin America at Ocean Spray Cranberries, Sergio leads marketing strategies and innovation initiatives across a diverse product portfolio. Previously, Sergio founded Retail Data First, providing commercial consulting that leverages geospatial analysis to optimize retail operations. A background in launching and managing marketing projects spans roles at Citibanamex, TV Azteca, and The Coca-Cola Company, where significant contributions included leading the development of beverage portfolios and driving substantial revenue growth. Sergio holds advanced degrees from IPADE Business School and ISDI, including an MBA in Business Administration.