Paco Sierra

Pac Sierra is the current General Manager at OCESA Seitrack. Prior to this, Paco Sierra was the commercial manager at Grupo Sicario from 2016 to 2018. Before that, they were the New Business Manager at Grupo Sentido from 2013 to 2015. Paco also has experience working in the editorial field as the Editor in Chief of WARP Magazine from 2010 to 2015. In this role, they were responsible for generating content for both the digital (WARP.la) and print (WARP Magazine) versions of the magazine, as well as managing social media and web strategy.

Paco Sierra completed a degree in Communication at Universidad Anáhuac de Cancún.

Their manager is Alex Mizrahi, CEO. Some of their coworkers include Enrique Garcia-Salgado - Head of Digital Marketing & Strategy, Victor Becerra - CFO & COO, and Ricardo Burgos - Director, Marketing & PR.