Victor Becerra

Victor Becerra is the CFO & COO at OCESA Seitrack. Victor has over 20 years of experience in strategic marketing and procurement.

Victor started their career at The Coca-Cola Company in 1997 as a Latin America Group Marketing Procurement Director. In this role, they were responsible for procuring annual marketing spend of over US $500M. Victor led a team of 49 people located in Mexico, Brazil, Argentina, Costa Rica & Chile.

In 2014, Victor successfully established a LATAM strategic Procurement function (people, processes & technology). This resulted in increased productivity and savings which were used to achieve a strategic target of increasing media spend in US$1B worldwide (2014-2016).

In October 2017, Victor left The Coca-Cola Company to join propelland as a Business Strategist. At Propelland, Victor helped global clients in Mexico and Latin America identify growth opportunities and design meaningful solutions for people sustained on solid, doable business and financial models.

In April 2019, Victor became the CFO & COO at OCESA Seitrack. In this role, they are responsible for the financial planning and analysis of the company. Victor also oversees the company's operational activities.

Victor Becerra has a Master of Business Administration (M.B.A.) from the Instituto Tecnológico Autónomo de México, as well as a Bachelor's degree in Accounting from the same school.

Their manager is Alex Mizrahi, CEO. They are on a team with Paco Sierra - General Manager, Enrique Garcia-Salgado - Head of Digital Marketing & Strategy, and Ricardo Burgos - Director, Marketing & PR.