Adam Price

Adam Price is an accomplished entrepreneur and financial services executive with extensive experience in building and leading successful companies. As the Exec Chair and Founder of VouchedFor since January 2011, Adam has been instrumental in shaping the financial advisory landscape. Previously, Adam founded and served as CEO of Octopus MoneyCoach, later leading Octopus Money as Founder and Adviser until September 2024. Adam's career also includes significant roles at Barclays Wealth, where responsibilities included Head Digital Proposition and Head International Direct. Adam began a professional journey at Capital One as a Senior Business Analyst and further developed managerial skills at Marakon. Adam holds an MBA from INSEAD and a BA in Economics & Management from the University of Oxford, complemented by a Diploma in Regulated Financial Planning from the Chartered Insurance Institute.