Oddball
Kim Uong is an experienced marketing professional currently serving as a Content Strategist in Global Integrated Marketing Communications at TikTok since July 2024. Uong also holds the title of Fractional Director of Marketing and founding member of brand marketing and strategy at Oddball, a plant-based jelly snack startup, since December 2020, where strategic brand identity was developed. Prior experience includes roles as a PR & Comms Consultant at Aesop, and Senior Manager of Brand Marketing at Our Place. At VICE Media, Uong worked as a Senior Brand Strategist leading brand and content strategies for prominent clients, and has held positions at AKQA and Nike. Uong holds dual Bachelor of Science degrees in Journalism: Advertising and Business Administration: Marketing from the University of Oregon.
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Oddball
Oddball is a chef-crafted, Asian-inspired snack brand looking to bring back forgotten childhood favorites. Our first product line is a spin on a classic favorite. We are re-creating a new product category of on-the-go, nutritious snackable jelly cups made of plant-based, real and clean ingredients. At Oddball, we celebrate our eccentricities and differences, and we savor idiosyncrasies in life. Our mission is to democratize healthy food - we believe healthy, clean, delicious food should be a right, not a privilege's. Our brand promise is to break the mold.