Farah Shah

Farah Shah is an experienced marketing and data analysis professional currently serving as Head of Marketing at Investor Partner Group since December 2022, where a comprehensive marketing strategy was developed, enhancing brand recognition and customer loyalty through SEO and SMM initiatives. Concurrently, Farah holds the position of Data Analyst at Odetta.ai and mentors at Girlz, FTW, focusing on empowering women and fostering networking. Previous roles include SEO Content Writer at a confidential company, Provincial Program Officer for Media and Communication at Pakistan Red Crescent Sindh, and Digital Marketing Manager at NABSID Advertising, where digital marketing strategies and brand-building efforts were implemented. Farah's foundational experiences also encompass roles as an English Copywriter and Research Assistant/Coordinator, culminating in a Master’s Degree in Media Sciences from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor’s in Mass Communication from Karachi University.