Marcela Saldarriaga Gaviria

Marcela Saldarriaga Gaviria is an accomplished professional with extensive experience in content partnerships, business development, and communications. Currently serving as the Content Partnerships Team Lead at ODILO since August 2020, Marcela has also held positions as Content Partnerships Senior Manager and Content Acquisition Manager, focusing on building relationships with content providers across various formats. Prior experience includes leadership roles at Wave Application, where Marcela led B2B strategies and key partnerships, and Playgiga, where Marcela managed content acquisition for a cloud gaming startup acquired by Facebook. Marcela holds an MBA from IE Business School and a degree in Social Communication and Journalism from Universidad EAFIT. Notable early career experiences include positions at Teleantioquia and Telemedellín, where Marcela excelled in cultural journalism and public relations, as well as an internship at the Colombian Embassy in Spain.