Dr. Si McNair is an accomplished professional in the field of behavioural science, currently serving as a Senior Behavioural Science Associate at Ofcom since June 2025 and as an Honorary Reader in the Politics Department at The University of Manchester since November 2023. Previous roles include Behavioural Architect Manager and Senior Behavioural Designer at Cowry Consulting, Advisor at The Behavioural Insights Team, and Leverhulme Early Career Research Fellow at Leeds University Business School, where significant research was conducted on psychological interventions related to debt advice. Dr. McNair began an academic career as a Postdoctoral Researcher at Leeds University, focusing on economic psychology and individual behavioural influences, and earlier contributed as a Research Assistant at Queen's University Belfast. Educational credentials include a PhD in Cognitive Psychology and a BSc in Psychology, both from Queen's University Belfast.
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