The Behavioural Insights Team



The Behavioural Insights Team, also known unofficially as the "Nudge Unit", is a social purpose organisation that generates and applies behavioural insights, officially to inform policy and improve public services.

David Halpern
Chief Executive
David Halpern
Rachel Coyle
Managing Director, Group Strategy
Rory Gallagher
Managing Director, Australia and Asia-Pacific
Michael Hallsworth
Managing Director, BIT Americas
Elisabeth Costa
Managing Director, BIT UK
Felicity Algate
Director, Local Places & Communities
Ed Bradon
Director, Home Affairs, Security and International Development
Nida Broughton
Director, Economic Policy
Hugo Harper
Nicky Kerr
Director, Legal & General Counsel
Alex Sutherland
Chief Scientist & Director, Research and Evaluation
Sasha Tregebov
Director, BIT Canada
Ian West
Director, Finance
Heather Melville
Global Human Resources Director

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