The Behavioural Insights Team

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About

The Behavioural Insights Team, also known unofficially as the "Nudge Unit", is a social purpose organisation that generates and applies behavioural insights, officially to inform policy and improve public services.

David Halpern
Chief Executive
David Halpern
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Rachel Coyle
Managing Director, Group Strategy
Rory Gallagher
Managing Director, Australia and Asia-Pacific
Michael Hallsworth
Managing Director, BIT Americas
Elisabeth Costa
Managing Director, BIT UK
Felicity Algate
Director, Local Places & Communities
Ed Bradon
Director, Home Affairs, Security and International Development
Nida Broughton
Director, Economic Policy
Hugo Harper
Director
Nicky Kerr
Director, Legal & General Counsel
Alex Sutherland
Chief Scientist & Director, Research and Evaluation
Sasha Tregebov
Director, BIT Canada
Ian West
Director, Finance
Heather Melville
Global Human Resources Director

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