Liangyan (Karen) Lin

Liangyan (Karen) Lin has a wealth of work experience. Liangyan (Karen) began their career in 2017 as a Digital Analyst Intern at Nielsen, where they collaborated on Volvo's monthly social media reports and investigated KFC's campaign effectiveness. In the same year, they became a Marketing Intern at The Estée Lauder Companies Inc., where they launched a campaign for the Skincolor series. In 2018, they joined Sesame Workshop as a Marketing Intern, where they co-worked on the 50th anniversary exhibition proposal. Liangyan (Karen) also began an M.S. in Integrated Marketing Communications of Medill IMC at Northwestern University in 2018. In 2019, they became a Business Analyst at vAuto: Cox Automotive, where they built regression models and did ANOVA tests among different segments of clients. Most recently, in 2020, they joined Off Base Productions as a Web Analyst.

Liangyan (Karen) Lin has a Master's degree in Integrated Marketing Communication from Northwestern University, which they obtained between 2018 and 2019. Liangyan (Karen) also has a Bachelor's degree in Communication and Media Studies from Fudan University, which they obtained between 2014 and 2018. In addition, they have obtained numerous certifications, including Intermediate Python and SQL for Business Analysts Track from DataCamp, Power BI Essential Training (2019) and Google Ads (AdWords) Essential Training from LinkedIn, Google Analytics Essential Training, MySQL Essential Training, pandas Essential Training, Data Visualization in R with ggplot2, Data Wrangling in R, Tableau 10 Essential Training, and SQL: Data Reporting and Analysis from Lynda.com.