Caitlin Dean

Caitlin Dean is an accomplished Product Lead at OffDeal, spearheading the establishment of the company's Product organization since November 2025. With extensive freelance experience as a Creative Director, Brand/Visual Designer, and UX Designer since May 2019, Caitlin has led significant redesign projects, including the end-to-end overhaul of Rokt's Layout Builder and the successful $200M PayPal launch, generating considerable revenue. Professional background includes roles as Brand Experience Design Lead at Sense, where Caitlin directed rebranding initiatives, and Senior Designer at Vidmob, focusing on brand identity and platform usability. Educational qualifications include an A.A.S. in Graphic Design from Parsons School of Design and a B.A. in Strategic Communications from the University of Wisconsin-Madison.