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ROKT

As Interim Chief Financial Officer, Jacqui Purcell leads Rokt’s financial strategy and operations.

Prior to joining Rokt, Jacqui served as CFO of two of Australia’s leading SaaS businesses, Culture Amp and Deputy. In these roles, Jacqui oversaw the finance, strategy and operations functions. Jacqui is a people-centric finance leader and is passionate about building and scaling high-growth technology businesses. Before becoming a CFO, Jacqui was an Executive Director in Morgan Stanley’s Mergers and Acquisitions team in New York, where she advised on transactions of all shapes and sizes predominantly in the technology, healthcare, and media industries. Jacqui is also an Operating Partner at TDM Growth Partners.

Jacqui holds an MBA from the the Stanford Graduate School of Business and a Bachelor’s of Commerce / Laws (Hons) from the University of Sydney.

Jacqueline Purcell

As Chief Financial Officer, Nathaniel Katz leads Rokt’s financial strategy and operations.

Prior to joining Rokt, Nat led the Finance and IT functions at Datto, where he drove the company’s successful IPO process in 2020 and subsequent sale in 2022. After starting his career trading on the Chicago Board of Options Exchange, Nat spent over 15 years leading finance organizations in both public and private technology companies.

Nat earned a bachelor’s degree in business and administration from Emory University, a master’s in Information Systems from Boston University, and an MBA from Boston University.

Nathaniel Katz

Karen Katz is the current Interim Chief Executive Officer at Intermix. Over the last 33 years, she has held a number of key executive and leadership roles at Neiman Marcus, including serving as the CEO for 8 years. Karen led the effort in acquiring luxury ecommerce site Mytheresa.com, the Munich-based luxury e-tailer, for Neiman Marcus. She also expanded Mytheresa’s ecommerce offerings to bolster the Neiman Marcus omni-channel strategy and oversaw the opening of the retailer’s first New York City flagship in 2018.

The veteran retail executive also dedicates her time as board member at top companies such as Casper, The RealReal, and Humana. Her longest running board member position has been at Under Armour where she has been serving for the past 8 years.

Karen holds a BA from the University of Texas at Austin and an MBA from the University of Houston.

Karen Katz

As Deputy Chief Commercial Officer, Holly leads and executes the strategy for Rokt’s global account management teams.

Holly started her career at Rokt as a Commercial Director, based in the Los Angeles office. The incredible growth of the business has brought Holly, along with her husband, Adam, and their black lab, Layla, to the Big Apple. Holly subsequently led the account team for Rokt’s global Ticketing clients before moving into her current role.

Prior to joining Rokt, Holly spent her career in the fast-paced startup world of early-stage tech businesses in Los Angeles. Don’t let the American accent fool you, Holly was actually born in Sydney and has dual Australian-American citizenship. She holds degrees from the Marshall School of Business and Dornsife College of Letters, Arts, and Sciences at the University of Southern California.

Holly Aresty

Stuart Fitzroy is the Managing Director APAC at [ROKT](/org/rokt). Stuart has over fifteen years of experience in management consulting, specializing in business transformation and technology implementation. Prior to joining [ROKT](/org/rokt), Stuart was a Principal at The Boston Consulting Group, where they worked on a variety of projects across multiple industries, including airlines, mining, infrastructure, retail, and the public sector. During their time at BCG, Stuart helped senior executives transform their businesses using technology, with a focus on creating the right business model to deliver value from the technology solution. Stuart also has experience in the airline industry, having worked as the Manager of Distribution & Commercial Systems at [Jetstar Airways](/org/jetstar-airways) during the airline's early years of growth. In this role, Stuart developed [Jetstar](/org/jetstar-airways-pty-ltd)'s distribution strategy, managed commercial relationships with partner airlines and suppliers, and ensured that the airline's reservation system could support 24x7 operations.

Stuart Fitzroy has a MBA from [INSEAD](/org/insead) and a Bachelor of Commerce in Economics & Finance and a Bachelor of Engineering in Chemical from the [University of Sydney](/org/university-of-sydney).

They work with Patrick Connorton - General Counsel, Corey Bertram - Chief Technology Officer, and Sarah Wilson - Chief People Officer. Stuart Fitzroy reports to Bruce Buchanan, CEO & Chairman.

Stuart Fitzroy

Sarah Wilson is the current Chief People Officer at [ROKT](/org/rokt). Sarah has previous experience as the VP of People at [SmartRecruiters](/org/smartrecruiters), an advisor at Ideal, the Director of Performance Management & Principal Staff Officer at Indigo, and the Director of Talent Acquisition and Recruitment at [Aritzia](/org/aritzia). Sarah has dedicated their career to finding amazing talent and making the recruiting process easier for everyone involved.

Sarah Wilson has a B.A. in English and Psychology from The University of British Columbia, as well as a high school diploma and certificate from Ashbury College. Sarah is also certified from AIRS PRC from 2011.

Sarah Wilson reports to Bruce Buchanan, CEO & Chairman. They work with Patrick Connorton - General Counsel, Elizabeth Buchanan - Chief Commercial Officer, and Corey Bertram - Chief Technology Officer.

Sarah Wilson

Magnuson, who co-founded Braze (formerly Appboy) in 2011, has spent the past eight years building Braze into a comprehensive customer engagement platform that powers experiences between consumers and brands delivering billions of messages daily. With clients including [Canva](/org/canva), Disney, HBO and Overstock, Braze has raised over $175m in funding and grown its business to 500 employees worldwide.  As Rokt is on a similar growth trajectory, Magnuson's experience will bring great guidance to the Rokt Board as well as the research & development, product and technical teams. 

Bill Magnuson

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt.

Prior to Rokt, Bruce held the role of Group CEO, [Jetstar](/org/jetstar-airways-pty-ltd). [Jetstar](/org/jetstar-airways-pty-ltd) is the leading low fares airline in Asia with international and domestic operations in 16 countries across Asia-Pacific. During his time at [Jetstar](/org/jetstar-airways-pty-ltd), Bruce was responsible for growing the team to more than 7000+, with revenue in excess of $3 billion. Bruce was instrumental in [Jetstar](/org/jetstar-airways-pty-ltd)’s Australian and global success, writing the original business case through to designing the world’s first long-haul low cost model, [Jetstar](/org/jetstar-airways-pty-ltd) international. He was also the chief architect of [Jetstar](/org/jetstar-airways-pty-ltd)’s APAC pan-Asian strategy, building a successful business across Australia, New Zealand, China, Singapore, Vietnam and Japan.

The seed idea for Rokt grew from Bruce’s time working as CEO for [Jetstar](/org/jetstar-airways-pty-ltd). Bruce identified that taking a consumer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Prior to joining [Jetstar](/org/jetstar-airways-pty-ltd), Bruce worked for The Boston Consulting Group for five years where he was regarded as one of the global leaders in their consumer practice area.

Bruce Buchanan

Tom Cowan

deniz duy

Angela Guido

Jordan Sahn

Michelle Moon

Allison Repetto

As Chief Product and Engineering Officer, Bill Barton leads Rokt’s R&D efforts as it continues to scale the product and engineering teams to deliver against its ecommerce vision.

Bill Barton is a seasoned, hands-on product development executive with expertise spanning mobile advertising; multimedia communications; speech, audio and voice; IP and switched-network systems; mobile and wireless systems; web applications; interactive advertising; and algorithm development.

He most recently served as Vice President, Alexa Proactive Experience, at Amazon, where he spent the last 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities. His previous experience includes serving as Director of Product Development at NAVTEQ, Director of Product Development for Nokia Location & Commerce, Vice President of Engineering for Revolabs, Senior Vice President of Engineering for Unveil Technologies (acquired by Microsoft), and Vice President of Engineering at VoiceSignal Technologies. Barton holds a BA in Physics from [Harvard University](/org/harvard).

Bill Barton

Ms. Phit Lian Chong has more than 40 years of experience in leadership positions across various job functions including general management, business development, investment/divestment, mergers, and acquisitions.

In addition to her position on the Rokt board, Phit Lian is also currently an Independent Director of Eu Yan Sang International, Mega Fortris Global, and Corporate Advisor to Temasek International Advisors. She also serves as Chairman of Singapore Science Centre Global and Independent Director of Singapore Polytechnic International. Her previous commercial roles include CEO/Board member of Singapore Mint, Safe Enterprises Group, Avis Car Rental, Pacific Internet, Jetstar Asia Airways, and TigerAirways.

In recognition of her progressive business leadership and contribution to education, Phit Lian’s alma mater, University of Aston in

Phit Lain

As Chief Commercial Officer, Elizabeth Buchanan leads the strategy and execution for Rokt’s marketing, people, and new business departments. Elizabeth was one of the founding team alongside her husband Bruce (CEO) when Rokt was formed in 2012.

Elizabeth has had a distinguished career in the technology, digital and marketing/advertising industries with more than 20 years of experience with major brands including [Yahoo!](/org/yahoo), [Uber](/org/uber) and WPP.

Elizabeth most recently held the office of President, Global Transformation at OMD, part of Omnicom. As a member of the OMD Global EXCO, Elizabeth shared the responsibility for 11,000+ employees in 100+ markets around the world managing $43b+ of media spend for clients including Apple, [PepsiCo](/org/pepsico), Nissan, Intel and [Bacardi](/org/bacardi). Elizabeth is also a proven entrepreneur having founded The White Agency in Australia, which she built from a startup into the most revered digital agency in the country. Under Elizabeth’s leadership, they were responsible for the full-service digital needs for Australia’s largest clients including [Telstra](/org/telstra), Coca-Cola South Pacific, and Commonwealth Bank. Elizabeth successfully exited The White Agency when she sold it to STW Group, now WPP, and it continues to thrive today.

In addition to her role at Rokt, Elizabeth currently holds board positions with the NGO [Vital Voices Global Partnership](/org/vital-voices-global-partnership) and [S4 Capital](/org/s4-capital-plc) (LON: SFOR).

Elizabeth lives in Brooklyn New York with her husband and four of their five children (one has already flown the nest!).

Elizabeth Buchanan

Patrick Connorton is the current General Counsel at [ROKT](/org/rokt). Prior to this, they were with [Reefill](/org/reefill) where they served as the Co-Founder, COO & GC. Patrick has also worked with NYU where they were responsible for planning and operationalizing an eight-station pilot network. Some of their key accomplishments include closing a $500,000 convertible note seed round and leading a successful crowdfunding campaign that raised over $34,000. Patrick has also been featured in various media outlets including [NowThis](/org/nowthis) where they received over 3 million views.

Patrick Connorton attended Regis High School before studying English at [Williams College](/org/williams-college). Patrick then went on to study law at Fordham University School of Law, where they graduated magna cum laude in the top 10% of their class. Patrick also holds a certification in Scrum from [LinkedIn](/org/linkedin).

Their manager is Bruce Buchanan, CEO & Chairman. Some of their coworkers include Elizabeth Buchanan - Chief Commercial Officer, Bill Barton - Chief Product & Engineering Officer, and Jacqueline Purcell - Interim Chief Financial Officer.

Patrick Connorton

Katie May is the current Director at [ROKT](/org/rokt). Katie has also been with [Thinkific](/org/thinkific), Rokt, Vivi, and [Stamps.com](/org/stamps-com). Katie has been in the working field since 1994 and has experience as a Brand Manager and an Associate. In 2005, Katie became the Chief Executive Officer of Kidspot.com.au Pty Ltd and held that position until 2012 when the company was acquired by News Ltd. After Kidspot, Katie became the ShippingEasy's Chief Executive Officer from 2012 to 2020. In 2019, Katie joined [Stamps.com](/org/stamps-com) as a Board Member and is still currently employed there.

Katie May has a MBA in Marketing from [The University of Texas at Austin](/org/the-university-of-texas-at-austin) and a BBA in Accounting from [The University of Texas at Austin](/org/the-university-of-texas-at-austin).

ROKT

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