Jade McKinnon is a skilled CRM Specialist currently at Officeworks since April 2024. Previously, Jade held multiple roles at Bunnings from August 2021 to April 2024, including Salesforce Marketing Cloud Developer and Direct Marketing Campaign Producer, where responsibilities included managing email and SMS campaigns, executing A/B testing, implementing personalized content, and analyzing campaign performance. Before Bunnings, Jade worked as a Digital Producer at Clemenger BBDO, overseeing digital production for various campaigns and managing projects through the use of Jira. Jade's career began as a Junior Digital Designer and Production Coordinator at Charles Elena, focusing on high-quality design across digital platforms. Jade holds a Bachelor of Design in Communication from Otago Polytechnic and has furthered education with courses in Digital Copywriting and Salesforce.
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