Meg Pope is an experienced specialist in conversion rate optimization (CRO) and personalization, currently serving as the Conversion Optimisation & Personalisation Lead at Officeworks since April 2023. Previously, Meg held key positions at Hatch as Senior Manager - Optimisation & Analytics, where a successful CRO roadmap achieved a 26% uplift in onboarding conversions, and at Timely Appointment Software and Able Australia as a consultant, enhancing user experiences through tailored solutions. Notable earlier roles include Digital Optimisation Lead at Xero and Retail Digital Content Lead at Origin Energy, where significant revenue growth and conversion rate uplifts were realized. With a solid foundation in digital marketing from ANZ, Meg holds an undergraduate degree in Business and Arts from Swinburne University of Technology.
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