Shelley Sträter is an accomplished Digital Marketing Lead at Officeworks since July 2022, specializing in B2C campaigns aimed at enhancing brand awareness and driving ROI. Concurrently, Shelley has been serving as a Global Digital Content Specialist at Spotlight Retail Group since July 2018, focusing on content creation for digital channels and optimizing performance. In previous roles, Shelley was the paid Social and Content lead at Spotlight, along with experience as a Social Media and Marketing Executive at Taylor and Vine, and an Assistant Buyer at Forever New Clothing. Educational credentials include a Bachelor of Design in Fashion Marketing from Raffles College of Design and Commerce and various certificates in marketing, copywriting, and retail.
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