Robyn Daniell is an accomplished economist with a strong background in market analysis and economic development. Currently serving as the Head of Analysis for Future Retail at Ofgem since February 2012, Robyn has expertise in areas such as future retail market design, smart metering, and demand side response market arrangements. Previous experience includes roles at Capital Economics, where UK housing market analysis was a focus, and GVA, where economic development consulting was paramount. Additionally, Robyn contributed to economic research at WM Enterprise and the Greater London Authority, and gained valuable experience during a placement at HM Treasury. Robyn holds a first-class honours degree in Economics and International Development from the University of Bath.