Erica Ruyle

Erica Ruyle is a seasoned qualitative research expert with extensive experience in various sectors, including consumer goods, healthcare, and technology. Erica held key positions such as Research Director at GfK Custom Research North America, Managing Director at Maru/Matchbox, and Senior Vice President at Morpace Inc., where expertise in innovative methodologies, cultural analysis, and qualitative insights was developed. Erica has a strong academic background in anthropology with a BA from Michigan State University and an MA from Wayne State University, alongside significant teaching roles that refined instructional methodologies. In recent roles, Erica focused on leading qualitative strategies and insights cultivation, contributing to thought leadership and comprehensive research execution for diverse clients.