Mauricio Novaes

Mauricio Novaes is a seasoned business partner and senior consultant at Sponsorb, with extensive experience in strategic consulting, digital transformation, and customer experience. At Ogilvy Brasil, Novaes serves as a senior strategy consultant on innovation and digital platforms for diverse clients such as Pfizer and Google Cloud. Novaes is also a senior strategist at UXPertise, focusing on design and strategy for tailored projects. As an associate professor at ESPM, Novaes teaches about innovation and digital channels in the pharmaceutical market. Previously, Novaes held senior roles at WMcCann, Tugarê & Drucker, and RAPP, focusing on planning, digital strategy, and CRM initiatives across various sectors. Novaes possesses an MBA in Telecommunication Management from FGV and completed the Omnicom Senior Management Program at Babson College. Academic qualifications include a bachelor's degree in Communication/Publicity from PUC Minas.