Jissette Lopez

Jissette Lopez serves as Vice President and Research Director at Ogilvy since May 2014, overseeing qualitative and quantitative primary research engagements for diverse clients across industries such as financial services, government, CPG, pharmaceutical, automotive, and travel/tourism. Responsibilities include managing client relationships, evaluating primary research methodologies, and supervising junior team members. Previously, Jissette held roles at OgilvyAction, including Analytics Supervisor and Senior Analyst, where essential tasks involved developing measurement plans and conducting data analysis. Jissette’s career began at The Ad Council as a Research Associate, focused on creating research instruments and managing vendor relations. Jissette holds a Bachelor of Arts in Sociology from Boston University.