Julianna Richter

Julianna is Ogilvy’s Global Chief Executive Officer of Public Relations and Influence. Julianna oversees all aspects of Ogilvy’s global PR business which spans Reputation Management, Brand Influence, C-Suite & Advocacy, Media Influence, and Employee Experience and is responsible for growing Ogilvy’s PR & Influence operations globally .

An industry veteran, Julianna is a strategic communications and operations leader. Most recently, Julianna was a partner at Waypoint Partners, a global growth advisory and M&A firm, that works with high growth companies to scale their business by increasing capabilities, capacity and capital. Prior to that, she spent over 17 years at Edelman. Before departing in 2018, she served as U.S. Chief Operating Officer responsible for driving growth and operational efficiency of the largest region and had management oversight of US practices and business functions including human resources, diversity and inclusion, client excellence, marketing, innovation and learning and development. Prior to her role as Edelman’s U.S. COO, Julianna was President of Global Client Management where she was responsible for strategic growth and market expansion of the firm’s global client portfolio.

Throughout her career, Julianna has advised clients across a variety of areas and has worked with leading brands such as AstraZeneca, Genentech, Paypal, Campari, Cigna, Starbucks and Taco Bell to develop PR and communications strategies, launch consumer campaigns and manage company-wide issues and crises.