Ogilvy
Neil McGwyre is a seasoned professional in marketing analytics with a career spanning over two decades. Currently serving as Director of Marketing Analytics at OgilvyOne Worldwide since March 2016, Neil has a strong background in strategic consultancy and analytical solutions aimed at enhancing customer engagement and driving value growth. Prior experience includes roles as Analysis Director at both Virgin Australia and Torque Data, where similar responsibilities were undertaken. Additionally, Neil has experience as a Marketing Analyst at Experian Marketing Services UK, focusing on B2C acquisition campaigns. Neil holds a BA(Hons) in Business and Financial Services from Nottingham Trent University.