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Lori Blix

Vice President of Marketing at OUCU Financial

Lori Blix has a diverse and extensive work experience. Lori started their career in 1995 as an Account Coordinator at MacMANUS Advertising, where they were responsible for traffic coordination and media buying. In 1997, they joined American Express as a Product Development Project Manager, where they built custom financial wellness products and managed marketing campaigns for national employer groups.

In 2008, Lori became the Director of Marketing at Endura Financial Federal Credit Union, where they developed and executed strategic marketing plans, built a new brand, and oversaw the growth of the portfolio and membership. Following that, from 2013 to 2017, they served as the Vice President of Marketing at Adestinn, where they led marketing strategy, brand management, and content management for a new employee wellness benefit.

In 2017, Lori joined Hope Chest for Breast Cancer as a member of the Board of Directors, contributing their expertise and support to the organization until 2021. Lori then joined Total Expert as a Marketing Campaign Director, focusing on financial services.

Most recently, Lori joined OUCU Financial in 2021 as the Vice President of Marketing, where they are currently responsible for overseeing marketing efforts and driving effective marketing campaigns.

Overall, Lori Blix's work experience demonstrates their strong strategic marketing skills, brand development expertise, and experience in driving growth and engagement across various industries.

Lori Blix earned a Bachelor of Business Administration degree with a major in Marketing from the University of Wisconsin-Eau Claire between 1991 and 1995.

Links

Timeline

  • Vice President of Marketing

    February, 2021 - present