Jaqueline Cotta

Jaqueline Cotta has extensive experience in market intelligence, governance, and marketing within the telecommunications sector. Currently serving as Senior Market Intelligence and Governance Manager at Oi since July 2014, Jaqueline oversees project governance, market reporting, competitive analysis, and statistical modeling. Prior roles include Marketing Manager at Embratel from November 2011 to July 2014, where responsibilities included developing B2B marketing strategies and portfolio offerings, and Coordinator of Competitive Intelligence at Embratel from June 2006 to December 2009, where report structuring and market share projects were core tasks. Jaqueline also worked as Senior Marketing Analyst at Vivo, enhancing competitive intelligence and communication strategies, and as Senior Marketing Analyst at Algar Telecom, managing corporate communication plans post-merger. Educationally, Jaqueline holds an MBA in Marketing and Communication from USP and a degree in Journalism from Unitri.