Luciana Boynard

Luciana Boynard is an accomplished professional with extensive experience in commercial planning and sales operations, currently serving as a Project Specialist in the Active Channels Department at Oi S. A. since June 2012. In this role, Luciana has been instrumental in implementing commercial strategies to promote the company's Fiber products while driving sustainable growth across Brazil. Previous positions at Oi S. A. include Channel Development Specialist, where Luciana established a new B2B sales channel, and Sales Channel Specialist for financial products, contributing to the launch of innovative prepaid cards. Prior to Oi, Luciana held various leadership positions at Itaú Unibanco, achieving significant increases in product performance and customer engagement. Luciana holds multiple degrees, including a Master's degree in Marketing from Pontifícia Universidade Católica do Rio de Janeiro and an MBA in Controladoria and Finance from USP.