Charlotte Martin

E-shop Manager at Okaïdi

Charlotte Martin is a digital marketing professional with extensive experience in e-merchandising, web optimization, and commercial animation. Currently serving as Chargée d’animation web at OKAÏDI, Charlotte focuses on enhancing customer journeys, improving site conversion rates, and coordinating commercial actions for Okaïdi's Italian and Spanish sites. Previously, Charlotte held roles at Leroy Merlin, including Coach de marque - Chef de projet digital, where strategic digital initiatives were developed for brand partners, and as E-merchandiser, optimizing online shopping experiences. Additional experience includes assisting product managers at Whirlpool Corporation and leadership roles in commercial development at the Association Le Flâneur. An alumnus of Rennes School of Business with a Double diploma in International Marketing, Charlotte's background encompasses a diverse range of skills and achievements in digital marketing and commercial sales.

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