Corinne Marchand is an accomplished retail and marketing professional with extensive experience in multi-category strategies, development, and operations across various companies. Currently serving as Directrice performance offre multi catégorielle at OKAÏDI since January 2023, Corinne focuses on optimizing the OKAIDI+ concept and transforming retail outlets. Concurrently, as Directrice retail & marketing at ÏDKIDS, Corinne drives commercial strategies for the group's multi-category model. Previous roles include leading the Kidiliz Group's outlet business unit, overseeing retail operations at DAMART France, and managing the retail network and operational strategies at Redcats. Corinne began their career as a Regional Director at CAMAIEU INTERNATIONAL, contributing to franchise and corporate operations in northern and eastern France. Corinne holds a MAITRISE DE SCIENCES ECONOMIQUES from Université catholique de Lille.