Hélène Moittié

Hélène Moittié is an experienced e-commerce professional with a strong background in customer experience and digital strategy. Currently serving as Responsable e-commerce at OKAÏDI since February 2021, Hélène is responsible for developing and implementing the international online growth strategy in collaboration with various departments. Previously, as Directrice de l'excellence client at Pimkie International, Hélène established a customer experience department, managed a team of 15, and directed CRM strategies for over 3.5 million active customers. Hélène's expertise includes mobile-driven conversion optimization, e-merchandising, digital communication, and project management related to omnichannel retailing. Hélène holds a degree from SKEMA Business School, completed in 1996.