Sonia Martinez

Sonia Martinez is a seasoned professional with extensive experience in sales and brand partnerships, currently serving as VP of Sales & Brand Partnerships at Okayplayer since 2023. With a strong background in consultancy, Sonia has been a Brand Strategist at SNF Consulting since 2006, generating over $30 million in sales revenue and leading significant business transformations. Sonia previously held the position of Director of Partnerships at Essence Communications Inc. from 2021 to 2023, excelling in the development of strategic client solutions across various industries. As the National Advertising Director for ¡HOLA! from 2015 to 2016, Sonia successfully launched the publication in the US market, while earlier roles include Advertising Director at Johnson Publishing Company and Beauty Advertising Director at The Knot, consistently exceeding revenue targets and managing significant P&L responsibilities. Sonia holds a BA in Psychology and Spanish Literature from Cornell University, an MBA in Advertising and Marketing from Baruch College, and an Aromatherapy Certification from Aromahead Institute.