Natalia Novoshinskaya

Natalia Novoshinskaya is an experienced marketing professional with a robust background in strategic communications and digital marketing. Currently serving as Chief Marketing Officer at Okko since November 2015, Natalia has also held the position of Head of Marketing Communications at InTouch insurance since June 2013, where responsibilities included marketing strategy development, media planning, and budget management, contributing to significant brand awareness and product launches. Previous roles include Head of Marketing Communications at Yota lab and the Head of Digital Communications Group at PepsiCo, where Natalia was instrumental in developing and implementing digital strategies. Early career experiences include positions at Wimm-Bill-Dann and SUN InBev, focusing on PR and corporate affairs. Natalia holds a Master of Foreign Affairs degree from Moscow State Institute of International Relations.