Sam Cusden is a seasoned sales professional with extensive experience in business development and account management across various technology and software companies. Beginning a career as a SaaS Recruitment Consultant at Salt, Cusden transitioned through roles including Enterprise SDR at Optimizely and Strategic Enterprise Business Development at Atlassian. As an Owner of Cusden Growth Advisory, Cusden specializes in helping startups develop scalable sales engines. Currently serving as a Corporate Account Executive at Okta since July 2025, previous roles also include Mid Market Account Executive for Benelux at GitLab and an Account Executive at CleverTap.
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