Susana Lago

Susana Lago has a diverse work experience spanning over several industries. Their most recent role was as the Chief Marketing Officer (CMO) and member of the Management Committee at Okticket, where they were responsible for linking business objectives with marketing strategy and implementation. Prior to that, they worked as a Digital Strategy Consultant at Talento Corporativo, where they helped clients with digital transformation by identifying and adapting suitable digital solutions. Susana also has experience as a Partner and Head of Marketing and Communication at Lab Revolución, where they focused on effective communication both internally and externally.

Before that, they worked as a Social Media Marketing Trainer for various organizations and as the Director of Communication for the Confederación Hidrográfica del Cantábrico, where they developed the communication plan, managed national advertising campaigns, and handled media relations. Susana also worked as a Web Content Writer at TRAGSA and held various roles, including Head of Editorial and Writer, at Ediciones & Soluciones de Marketing. Susana began their career as a News Writer and Broadcaster at Cadena SER.

Susana Lago's education history includes several notable achievements and qualifications. Susana attended IEBS from 2016 to 2017, where they completed a Programa Ejecutivo en Transformación Digital. Prior to that, from 1996 to 2000, they studied at the Universidad del País Vasco/Euskal Herriko Unibertsitatea, earning a degree in Licenciada en Ciencias de la Información with a focus on journalism. In 2008 to 2009, they pursued further education at the Universidad de Oviedo, obtaining a Master's degree in Dirección de Comunicación y Nuevas Tecnologías. In 2012 to 2013, Susana pursued an Expert qualification in Community Management from the Universidad Nacional de Educación a Distancia - U.N.E.D.

In addition to their formal education, Susana has also obtained certifications to enhance their skills. In February 2022, they received certification in Google Ads Campaigns from the Google Digital Academy (Skillshop). In September 2021, they became HubSpot Marketing Software Certified through the HubSpot Academy.

Overall, Susana Lago has a strong educational background with a focus on digital transformation, communication, and community management.