Owen Tay

Owen Tay (Guo En) is a seasoned marketing professional with extensive experience in lifecycle marketing and CRM strategies. Currently serving as the Senior Lifecycle Marketing Manager at OKX since February 2024, Owen leads marketing initiatives that focus on local markets through email and app push campaigns. Prior to this role, Owen was the Lifecycle Marketing Director at Ninja Van, where the lifecycle marketing function was developed and expanded, leading to significant business growth. Previous positions include Senior CRM Manager and CRM Manager at Iris, where Owen managed high-profile accounts such as Samsung and Abbott, and contributed to increasing customer engagement through data-driven strategies. Additional experience includes marketing roles at Citrix, Taylor & Francis Group, ZALORA Group, Epigami, and Conversion Hub Marketing, where Owen demonstrated success in campaign strategy, content creation, and team leadership. Owen holds a Bachelor's Degree in Marketing from RMIT University.