Kayla Cariffe

Kayla Cariffe is a skilled marketing professional with a focus on CRM and lifecycle marketing, currently serving as the Global CRM & Lifecycle Marketing Coordinator at OLAPLEX since July 2025. Previously, Kayla held the position of Assistant Manager, CRM at Supergoop!, where responsibilities included analyzing customer data and developing marketing campaigns. Experience at NARS Cosmetics involved consulting on omnichannel CRM strategies, while earlier roles included coordinating global product registration at FEKKAI and supporting marketing efforts at Ulta Beauty and Uzza Skincare. Kayla earned a Bachelor of Science degree in Cosmetics and Fragrance Marketing and an Associate of Arts and Sciences degree in Advertising and Marketing Communications from the Fashion Institute of Technology, and graduated magna cum laude.