Old Dominion University
Yan Zhang is a seasoned marketing research analyst and faculty member at Old Dominion University since July 2018, focusing on analyzing marketing performance and improving business success through student CRM metrics. Prior experience includes serving as the Lead Digital Analyst at Altria, where responsibilities encompassed data analytics to inform digital marketing strategies. Yan also worked at Genworth Financial as a Digital Strategy Web Analytics specialist, implementing analytics procedures and optimizing campaign plans. Previous roles include Lead Web Analytics Consultant at SapientNitro, Sr. Web Analyst at Circuit City Stores, Inc., and Data Coordinator at Capital One. Yan Zhang holds a Master's degree in Information Systems from Strayer University and an Award of Achievement in Web Analytics from The University of British Columbia.
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Old Dominion University
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Old Dominion University is Virginia's forward-focused research university with rigorous academics, an energetic residential community, entrepreneurial research and collaboration, and initiatives that contribute nearly $2.6 billion annually to Virginia's economy.